There’s a new album out by your favorite band. You wait anxiously as they play the debut single. The anticipation is nail biting; it’s all about the hook. The verse is great, you get into it. The song builds to the bridge and then comes the all important hook. At this point its quiet simple you either do star jumps and immediately text a friend or you’re completely deflated and pray for a catchy do-do-dum refrain as consolation.